The Impact Of Direct Emotional Intelligence Instruction On...

Research Methodology Introduction Teenagers and high school educational leaders focus on test scores and GPA as the primary factors for gaining entrance into college. However, institutions of higher learning and business leaders are increasingly looking for those who also score high in the area of emotional intelligence (EI), indicating that high school teachers are responsible for teaching it. The research questions for this study are a) How does direct instruction impact teen awareness of their own EI and b) what components of EI do teens identify as being more challenging than others? This study seeks to examine the impact of direct emotional intelligence instruction on high school sophomores in the areas of personal awareness of EI and identification of EI components that are more problematic for them and that might be addressed in future curriculum. Strategies of Inquiry This qualitative study is based on a post-modern, constructivist philosophy. Knowledge is socially constructed, with environmental biases. This study will be conducted in the natural setting of a classroom, with the researcher as a key instrument. Students will provide multiple sources of data through engagement, discussion, and written responses to prompts. The concept of emotional intelligence is difficult to standardize because the emotions of people are unique and may change with age and circumstances. The study will involve the teacher introducing an EI topic to explore; the students will thenShow MoreRelatedBenefits Of Social Emotional Instruction1246 Words   |  5 Pages IMPORTANCE OF SEL There is plenty of research to show the benefits of Social Emotional instruction and learning in the classroom setting. However, as is true for so much in public education, limited resources, funding, time, interest, and coordination leads to insufficient or ineffective implementation. Social emotional learning (SEL) has many names and definitions in academic literature. 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P.R FIELD Free Essays

Remember proper referencing for anything taken from a source of any kind (book or Internet, CD, DVD, anything). Dazzle me with your knowledge. QUESTION 1 Read the short cases below, choose two of the three cases provided, then answer the questions that follow for each case. We will write a custom essay sample on P.R FIELD or any similar topic only for you Order Now Ethics case study 1 â€Å"You’ve recently left a Job as an account supervisor at a public relations agency that specializes in social media and technology clients to go to work in the public relations division of a leading smart phone manufacturer. You learned of the career opportunity a few months after the agency you worked for had failed to win the smart phone company as a client. You were a member of the team that developed and pitched the business and happen to have the agency’s entire presentation on a arsenal flash drive. Your new boss asks you to propose strategies and tactics to support the launch of a ground-breaking application. The fastest and easiest thing for you to do is to copy relevant portions of your previous employer’s proposal, including key messages for targeted markets, and present It to your new boss. What do you do? † (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 2 has asked you to write a speech for the Chairman of the Board that will be delivered at an International Air Transport Association gathering in Geneva, Switzerland. Your lenient hopes to use the speech as a springboard to open discussion about the subsidiaries many airlines receive from governments in the countries where these carriers are based. Your client’s position is that this creates unfair competition and lowers the subsidized airlines’ standards of service, safety and security. Your deadline is immediate and you have the worst writer’s block you’ve ever had in your life. Through some random electronic searches, you find the perfect speech on Youth. It was delivered by a member of Panamas National Assembly who opposed the government’s generous subsidiaries of the country’s state-owned airline and was ousted with subtitles. You are ready to copy it and present it to your client because it is exactly what you have been directed to write. But you’re uncomfortable because you know the speech will not be your own work. The deadline is immediate. What do you do? (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 3 One of the biggest success stories in the technology sector has hired the large international public relations agency you work for to represent its interests in a fierce battle to retain market dominance. Your agency was hired because of its mistreated success in marketing communication and issues management for other technology companies. You were not involved in signing the business, but are excited to be on the account team. You learn that the issue is a larger, better established and even more successful technology company that is developing products to compete head-to-head with your new client. With your expertise in multiplication media, your task is to secure news reports and blobs about how poorly the competitor’s products perform and the possible problems that they create because of incompatibility with the most common operating systems. The only basis o have to support allegations that the competitor’s products don’t work is a few negative online reviews and print media reports. How to cite P.R FIELD, Papers

Fahrenheit 451 (617 words) Essay Example For Students

Fahrenheit 451 (617 words) Essay In the book Fahrenheit 451 by Ray Bradbury, the relationships and attitudes shared between the characters is far from what you would find in society in the real world, yet shows some disturbing similarities. Bradbury made sociological predictions in 1953; he predicted that the world would become a shallow and superficial place. In his world, everything meaningful has almost ceased to exist. There are no books, no deep conversations, and nobody seems to care. People have come to rely on technology and nonsensical information to live their lives. In the book the concepts of marriage and love have changed. ?He clarified it. ?The first time we ever met, where was it and when ? ?I don?t know? It doesn?t matter. In this quote, Montag wants to know how they met, but Mildred claims it doesn?t matter. It doesn?t matter to her how they got together in the first place. Throughout the story line, it shows that Montag and Mildred, the two people who are supposed to be closest, only know as much about each other as their friends do. In this predicted future, marriage has become like two mutual acquaintances that share the same house. They do not share the same bed nor do they have many common interests. The most they interact is when they watch the parlor walls. They are only together because they are, there is no real reason, and they do not love each other. Bradbury?s message is that while they may be married, they do not have an actual marriage where one person loves the other. In Bradbury?s future world, friendships and conversations have become superficial and meaningless. One girl, named Clarisse talked to Montag about what she realized. ?They name a lot of cars or clothes or swimming pools mostly and say how swell! But they all say the same things and nobody says anything different from anybody else.? What we would consider polite small talk in the real world has taken over the fictional world in the book. They talk about meaningless things, have meaningless friends, and still see nothing wrong with that. They purposefully made it that way too, if you don?t talk about anything, then nobody can disagree with what you say and everybody gets along. The problem? Someone always disagrees with something. The solution? They talk about nothing of importance, hence people only talking about cars, clothes, etc. But is it possible to have friends who know nothing about you and talk about nothing? Or vice versa? In Bradbury?s book he shows how people surround thems elves in strangers they call friends, bonding over parlor walls. Bradbury also made a prediction about family. For example, when Montag is sick, he wants Mildred to turn the parlor walls off, but Mildred won?t. Will you turn the parlor off he asked. ?That?s my family.? She answered.? This quote shows Mildred cares more about the parlor walls than her sick husband. The fact that Mildred considers the parlor walls her ?family? over those she is related to and knows, shows a startling similarity to the real world where families bond over the TV and would rather watch the TV than do anything else with their family. In Bradbury?s world, people would rather choose a fictional, technological family then their own flesh and blood. When Ray Bradbury wrote Fahrenheit 451, he showed us a society where marriage, friends and family are all perceived differently than in the real world. He shows a world where marriage is superficial, friendship is shallow, and family is fictional. He used exaggerations to show what he believed might happen if people are not mindful of relations. .uf9b03fc10e0e24bde30e60aa5ed86392 , .uf9b03fc10e0e24bde30e60aa5ed86392 .postImageUrl , .uf9b03fc10e0e24bde30e60aa5ed86392 .centered-text-area { min-height: 80px; position: relative; } .uf9b03fc10e0e24bde30e60aa5ed86392 , .uf9b03fc10e0e24bde30e60aa5ed86392:hover , .uf9b03fc10e0e24bde30e60aa5ed86392:visited , .uf9b03fc10e0e24bde30e60aa5ed86392:active { border:0!important; } .uf9b03fc10e0e24bde30e60aa5ed86392 .clearfix:after { content: ""; display: table; clear: both; } .uf9b03fc10e0e24bde30e60aa5ed86392 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf9b03fc10e0e24bde30e60aa5ed86392:active , .uf9b03fc10e0e24bde30e60aa5ed86392:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf9b03fc10e0e24bde30e60aa5ed86392 .centered-text-area { width: 100%; position: relative; } .uf9b03fc10e0e24bde30e60aa5ed86392 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf9b03fc10e0e24bde30e60aa5ed86392 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf9b03fc10e0e24bde30e60aa5ed86392 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; back ground: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf9b03fc10e0e24bde30e60aa5ed86392:hover .ctaButton { background-color: #34495E!important; } .uf9b03fc10e0e24bde30e60aa5ed86392 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .uf9b03fc10e0e24bde30e60aa5ed86392 .uf9b03fc10e0e24bde30e60aa5ed86392-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf9b03fc10e0e24bde30e60aa5ed86392:after { content: ""; display: block; clear: both; } READ: The Great Debate - 3 big questions Essay

Restaurant free essay sample

This proposal is intended to pinpoint the problems and introduce actions or solutions for the active restaurant operator-owner and manager who are involved in the Moviante Restaurant. The analysis is divided into four parts: (1) problem identification, (2) causes of the problems, (3) solutions to the problems, and (4) recommendations. Additionally, there will be a complete discussion on problem solving designed to avoid future, foreseeable undesired outcomes. Statement of the Problem Mark Jaslow, the manager of Moviante, described that the business level in the spring and summer of 1998 was booming. However, from November on, business began to decline. Even the effort to eliminate costs such as labor hours, laundry expenses, and advertising budget seemed to be useless. Further, Moviante discontinued offering lunch in December owing to the fact that the advertisements for lunch specials failed significantly to promote business. According to the income statement of 1998, Moviante has suffered operating losses of $3,208. This loss is primarily due to declining sales revenue while increasing in operating expenses. We will write a custom essay sample on Restaurant or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What actions should Moviante take in order to reverse annual loss of this year as well as any losses that possibly incur in the future? Problem Identification 1. Operating Loss – this is a major problem of the restaurant. As shown in 1998 income statement, total costs are approximately 90 percent of total sales. This showed a red flag of the restaurant. Also, the majority of restaurant sales come from weekend nights rather than the weekdays (See Table1). Operating Times| Sales Volume/week| Percentage of Total Sales| Weekdays| $3,000| 40%| Weekend nights| $4,500| 60%| Total| $7,000| 100%| Table1: Sale Volume per week 2. Advertising and Promotion – according to an informal survey of 25 residents within a ten mile radius of Ithaca conducted in February 1999, no respondents recognized the name â€Å"Moviante†. More surprisingly, they did not know what it was or where it was located. Furthermore, of all the coupon ads that advertise in the valley’s free newspaper with a circulation of 29,000, only ten coupons were redeemed. The restaurant was promoted using 13 local newspapers within a 30 mile radius, 1 free valley newspaper, New York Times, New York Magazine, local radio station. Indeed, the restaurant had placed advertisements using these media; however, Ithaca residents did not know or hear about it. Therefore, the problem here with regard to media used and advertising or promotion strategies is another major concern. 3. Target Market – Moviante is located on a side street in the college town of Ithaca, New York. Because of easy accessibility to Route 80, the restaurant would capture the transient vacationer who might be enroute to ski, camp, or fish. According to Schore, he said the major problem was how to divert those travelers from the superhighway and into Ithaca. Nevertheless, the restaurant firstly offered different meal periods to attract different customers (See Table2). Meal Period| Target Market| Lunch| Intown and regional businesses| Dinner| Remote areas| Afternoon snack| Students, shoppers, locals| Brunch| Remote areas| Late night snack| Students, locals| Table 2: Meal Period and Target Market Take out| Locals| The strategy of attracting different customers with different meal periods did not work out very well because the majority of customers were described as mostly upper middle class couples in the $30,000-$40,000 income bracket from the surrounding cities within half an hour of Ithaca. As a result, the problem here is that the target customers are not the people who mainly patronize the restaurant. 4. Menu – items on the menu seems to be another problem of Moviante. Of the ten items on dinner menu, one was vegetarian while the rest of them were seafood and meat. Clearly, no variety of items was offered to vegetarian customers. Further, Moviante served much the same menu for lunch and dinner, only portions and prices were different. The menu was not created in such a way that can attract new customers. These all shortcomings would bring in the restaurant’s menu problem. Causes of the Problems There are a lot of symptoms stated and occurred at the restaurant. To make sure that these symptoms really cause the problems, it is necessary to verify each symptom closely. The problems stated earlier are involved with operating loss, advertising and promotion, target market, and menu. The following are those that cause the restaurant problems. 1. Management – the restaurant began to decline in sales revenue, incurring operating loss since November 1998. Obviously, this loss happened right after Mark Jaslow was promoted to be the manager of Moviante. Jaslow had been employed as a cook in New York City for the past six years and was just finishing his Hotel and Restaurant management degree at Cornell University. He was originally hired as the cashier/assistant manager in March 1998. He who has very few months of management experiences, are now responsible for all areas from the front to the back of the house. It would be problematic for a job that used to have two persons (Schore and Quinn as a co-manager) responsible for transferring to a job of one person. Perhaps, job overloading can result in an ineffective performance. It is also known that poor organizational structure and poor management are the major causes contributing to the firm’s failure (Reich, 1998). 2. Marketing – one of the problems stated earlier is target customers are not the people who mainly patronize the restaurant. Moviante did not have clear marketing objectives, a detailed action plan of marketing strategies, as well as an effective marketing research and information system. Each of these factors deprives the restaurant of achieving its target market and business’s goals. According to survey, most Ithaca residents still did not know â€Å"Moviante† in spite of the restaurant’s marketing effort. Indeed, the restaurant’s target market was not clearly defined. Each group of the target market should be clarified regarding age, income, education, geographical area, and preference. As a result, the restaurant would not be able to develop an effective marketing strategy if the target customers were not defined clearly and correctly at the first place (Kerin Peterson, 2001). 3. Advertising and Promotion – all of the restaurant advertisements were eventually cancelled in November 1998 due to the operating loss. Ineffective use of promotional mix such as public relations, personal selling, and sales promotion can be a major cause keeping Moviante away from reaching sales volume. Obviously, Moviante failed to increase customer awareness of the restaurant and entice first-time buyers to try the restaurant. Hence, there would be difficult for the restaurant to create new customers, gaining a higher percentage of repeat customers. Advertising message is another cause of the restaurant problem. Simply stated â€Å"Moviante† and included a description of its food with the address and hours of operation would not entice or catch people’s attention. Below is the figure illustrated that the restaurant spent 75 percent on the simply stated â€Å"Moviante† ads while spending 25 percent on more informative ads with specific details about the food with redeemable coupons offered. 4. Menu – as far as the restaurant profit is concerned, the menu and menu planning are front and center in the restaurant business. The menu is the most important ingredient in guests’ experience (Walker Lundberg, 2001). Observations from menu in many Italian restaurants, northern Italian style restaurants are likely to offer green spinach noodles served with butter and grated Parmesan cheese. Also, items such as â€Å"gnocchi† which are dumplings made of semolina flour and â€Å"saltimbocca† which is made of thin slices of veal rolled with ham and fotina cheese and cooked in butter and Marsala wine are examples of popular items at the northern Italian restaurants (Walker Lundberg, 2001). However, Moviante which defined as northern Italian cuisine did not have any of those itemed mentioned appeared on its menu. Accordingly, lack of popular menu items, variety of items, vegetarian choices, and kids’ menu are the drawbacks of Moviante restaurant. Analysis of Alternatives or Solutions The following solutions were assessed and analyzed based on statement of problems and causes. The solutions were developed in order to help Moviante solve current problems and prevent foreseeable undesired outcomes. These also help the restaurant to succeed in the areas of profitability, customer satisfaction, as well as employee satisfaction which are the best wishes for all restaurant businesses. (Reich, 1998). 1. Management – key alternatives for Moviante regarding management include: * Develop management philosophy – this is a profound step that can leads to the restaurant success or failure (Reich, 1998). All stockholders and manager should have a meeting and clearly discuss about the relationship among sales volume, profit volume, and amount of service to be offered. * Organizational structure – an operational structure will facilitate the smooth operation of the restaurant (Kreck, 1978). Even though Moviante is operating as a small business, organizational structure is necessary. Using functional approach recommended by Reich (1998) to form an organizational chart, Moviante restaurant may be divided into dining room, kitchen, management, marketing, and finance/accounting. Additionally, having a clearly organizational structure can help the restaurant examine in detail of the tasks and jobs to be performed by each person (Walker Lundberg, 2001). * Evaluating and training – continually operating without performance evaluation is not motivated employees to make the best out of their ability. Training is also key to keeping satisfied, capable, confident, and competent employees (Walker Lundberg, 2001). Accordingly, all employees at the Moviante restaurant should be trained periodically to successfully meet restaurant goals. . Marketing – key alternatives for Moviante are provided to solve these three major problems: (1) Moviante did not have a clear set of marketing objectives and strategies, (2) Moviante current distribution methods did not reach profitable market segments, (3) Moviante did not effectively use promotional mix variable to maximize its sales revenue. * Marketing objectives – this includes identifying target market an d establishing goals for each market segment (Abbey, 1993). First of all, Moviante needs to identify the types of market segments to be solicited. Moviante’s current market segments are too broad and vague, making it difficult for the restaurant to penetrate to all of them within a limited budget. However, the plan to capture the transient vacationer who might be enroute to ski, camp, or fish, as well as people from the city heading to the country want to stop in Ithaca is interesting. According to the study of consumer behavior, transient vacationer and visitors are more likely to spend much money in the restaurant along their way to travel than those of local people who live close or nearby that restaurant (Hawkins, Best, Coney, 2004). This group of people would help the restaurant generate higher average check. However, the local people should not be overlooking because these group can maintain the sales volume during the weekdays. * Marketing strategies – after target market is clearly defined, now the restaurant would be able to do the action plan for each market segment. The action plans should include advertising strategies and media planning to use for each segment. The table below shows potential market segment with planned advertising media: Target Market| Promotion Techniques| Advertising Media| Transient vacationers, visitors| * Coupon redemption * Happy hours| * Join the Chamber of Commerce with the promotion of â€Å"Main Street Ithaca† * Brochures, flyers, Website | Local residents (i. e. students, shoppers, regional businesses| * Coupon redemption * Happy hours, senior discounts * Support local sports team| * Radio, direct mail, newspapers * Sample menus, posters * Restaurant’s own Website| 3. Menu engineering – key alternatives to menu problems include: * Prepare a well-written menu – to make it easier for customers to read, menu should be organized, clean, and fresh in appearance (Gordon Brezinski, 1999). It is recommended that the price on the restaurant’s menu be aligned on the right. Also, too much detailed item description is wasted. * Items on the menu – as stated earlier in the causes of problem, Moviante as a northern Italian ethnic restaurant, should adopt popular items which have been used widely and successfully in other Italian cuisines. According to the consumer behavior study by Hawkins, Best, Coney (2004) customers are more likely to patronize the restaurants that offer popular items rather than those that offer ordinary dishes. * Special menu – with a growing number of people who are concerned more about what they consume, special menus including vegetarian meals, low-fat, or low-carb items are becoming to grow. More and more restaurants are providing specialty items to attract customers (Ruggless, 2003). As a result, Moviante needs to offer more vegetarian items and stay abreast to the consumer’s trends. Kids’ menu – the whole attitude of full-service restaurants changed when the fast-food restaurants started to appeal to families with kids by offering kid meals at desired sizes and prices (Gordon Brezinski, 1999). Most of the transient vacationers and visitors are more likely to be families with kids. Offering kids’ menu would be a good opportunity for the restaurant to brin g in more customers. Conclusions and Recommendations * The restaurant’s operating loss occurred since November 1998 was due to the major causes of poor management, lack of organizational structure, marketing and promotion problems, as well as menu problems. A restaurant needs a series of marketing programs that target its variety of customer segments and are designed to generate additional traffic from among the growing year-round resident population – particularly during the off-season. Accordingly, the restaurant should target and attract seasonal residents, visitors, and vacationers – in and out of Ithaca area. * Moviante’s marketing activities should take into account the lifestyles of the Ithaca residents, which are made up of year-round residents, seasonal residents, and tourists. * Weekend dinner business presents the biggest meal period sales volume. Hence, marketing programs are needed to address these meal period opportunities. * The restaurant’s new menu should be promoted. A great deal of thought and effort has gone into designing a menu that will communicate a better price/value perception than the current menu. Promotion of the new menu will also help promote the image of the restaurant. * Steps should be taken to improve the restaurant’s awareness in the community. * Generating groups and party business to maximize use of the areas of the restaurant. * Promotion incentives that encourage and reward purchase frequency over specified time periods may be employed. Decorating the restaurant in the holiday’s theme.

Essay on Anxiety and Coerce， 使满 Suffice

Essay on Anxiety and Coerceï ¼Å' ä ½ ¿Ã¦ » ¡ Suffice Essay on Anxiety and Coerceï ¼Å' ä ½ ¿Ã¦ » ¡ Suffice * ä ½Å"æâ€"‡æ› ¿Ã¦  ¢Ã¨ ¯  Ã¥ ¾â€"åˆ °Ã¯ ¼Å'ä »ËœÃ¥â€¡ º ä »ËœÃ¥â€¡ º ç »â„¢ Give, offer, endow, endue, present, bestow, provide, supply, furnish Impart, instruct, apprise, teach, instill, inculcate, Proffer, confer, donate, contribute, subscribe, bequeath, Issue, flow out, release, æ” ¯Ã¥â€¡ º Cost, spend, pay, pay out, expend, disburse, Prodigal, profligate, splurge, spendthrift, dissipate frugal, scrimp, skimp, abstemious, Expenditure, subvention, Ã¥ ½â€™Ã¨ ¿Ëœ,Ã¥  ¿439 Return, hand out, restore, reciprocate, remunerate, revert, Compensate, reimburse, indemnify, expiate, atonement, Salary, remuneration, Emolument, honorarium, 分é…  Distribute, allocate, issue, hand out, apportion, allot, dispense, ration, allot, assign,designate; Distribution, dispensation ration, allotment æâ€" ½Ã¥Å    impose, entail, exert, inflict, suppress, subjugate, compress ,repress, coerceï ¼Å' ä ½ ¿Ã¦ » ¡ Suffice, satiate, satisfy, cater, sate, meet requirement, gratify Suffuse, implant, instill, infuse, fill, impregnate, æ” ¾Ã¥ ¼Æ' Relinquish, give up, disclaim, abdicate, abjure, waive, renounce, recant, wean, forsake, abdicate, desert, forswear, renounce, repudiate, forgo, disown, disavow, abandon Renunciation, èŽ ·Ã¥ ¾â€" Ã¥ ¾â€"åˆ ° Get, receive, Accept, attain, acquire, obtain, gain, repossess, retrieve, procure, catch, Earn, profit, embezzle, peculate, defalcate, graft, appropriate, Obtainable, accessible, receptive, Receiver, recipient, procurement Ã¥ ¤ º Deprive, take away, exact, extort, dispossess, bereave, divest, strip, Loot, ravage, ransack, sack, despoil, plunder, rapine, snatch, ,exploit, distill, Confiscate, impound, sequestrate, forfeit, expropriate Exaction, depredation, spoliation, Ã¥  ¸Ã¥ ¼â€¢ Attract, appeal, fascinate, draw, charm, intrigue, enchant, tempt, allure, enchant, enthrall, rivet, fix, spellbind, intoxicate, engross, occupy, captivate, enamor, Attractive, appealing, charming, pleasing, attractiveness, fascination, charisma, personal, magnetism, attraction, fascination, Ã¥Å'…å  «510 | Contain, consist of, comprise, cover, encompass, span, contain, encompass, subsume, consist of, include, involve, embroil, implicate, ; Configuration componentï ¼Å' éÅ"ۏ ¦ , Require, call for, need, demand, necessitate, Necessary, required, requisite, essential, Requisite, prerequisite, requirement, precondition, ä ½ ¿ ä ½ ¿ Cause to be, make, lead to, render, turn into, trigger, activate, cause, è ¦ Ã¦ ±â€šÃ¯ ¼Å'è ¯ ·Ã¦ ±â€šÃ¯ ¼Å' Request, ask, entreat, demand, petition, appeal to Solicit, invoke, plead, implore, beseech, adjure, Dictate, command, mandate, order, instruct, charge, Imperative, essential, compulsory, mandatory, urgent, obligatory, Request, requisition, petition, invocation; ä ¿Æ'ä ½ ¿Ã¯ ¼Å' åŠ Ã¨ ¯ ´Ã¯ ¼Å' Advise, urge, argue, advocate, persuade, sway, influence, Convince, expostulate, exhort, hortative åˆ ºÃ¦ ¿â‚¬Ã¯ ¼Å' æ ¿â‚¬Ã¥ â€˜Ã¯ ¼Å'é ¼â€œÃ¥Å  ± Stimulate, activate, spur, incite, agitate, inspire, arouse, excite, provoke, actuate, incite, foment, stir up, trigger, Kindle, enkindle, ignite encourage, motivate, invigorate, prompt, instigate, Impetuous, impulsive; Drive, motivation, incentive, inducement, impetus æŽ ¨Ã¥Å  ¨Ã¯ ¼Å'é © ±Ã¥Å  ¨Ã¯ ¼Å'è ¿ «Ã¤ ½ ¿ Push, drive, propel, force, oblige, propel, compel goad Ã¥ ¨ Ã©â‚¬ ¼Ã¥Ë† ©Ã¨ ¯ ± æ ¬ ºÃ© ªâ€"ï ¼Å' ä ¼ ªÃ¨ £â€¦ Deceive, dupe, cheat, swindle, hoodwink, Disguise, Duplicity, artifice, chicanery, deception, scheme, subterfuge, duplicity. Ã¥ ¼â€¢Ã¨ ¯ ± Beguile, lure, tempt, allure, entice, tantalize, coax, delude, cozen, beguile,, Guile, deceit, cunning, wile, trickery Wily Ã¥ ¨ Ã¥ â€œ Threaten, menace, intimidate ,hector, frighten, bully, Threatening, menacing, Threat, menace å… Ã¨ ® ¸,æ‰ ¿Ã¨ ® ¤ Allow, let, permit, license Allowance, license, permission, consent, sanction, authorization Ã¥ ¿Æ'ç â€  æÆ' ³Ã¨ ¦  æÅ"ŸæÅ"› Expect, look forward to, wait for, look ahead to, suppose, anticipate, await æ ¬ ²Ã¦Å"ݕ ¼Å'æ ¬ ²Ã¦ ±â€š Wish, want, desire, long, yearn, aspire, crave, hanker, covet: Desirous, eager, avid, greedy, acquisitive, much desired, coveted, ambitious, enterprising; Longing, aspiration, yearning, ambition, avarice, desire for, appetite, desire æ„ Ã¥â€º ¾ Intend, tend to, mean, plan, be inclined to, predispose, resolve, prone to, apt to, disposed

Brand Background Of Starwood And Marriott Marketing Essay

Brand Background Of Starwood And Marriott Marketing Essay A brand enables customers to remember the core information about a product, and prevents competitors from making imitation. (Aaker, 1991). Successful brand building helps profitability by adding value that entices customers to buy (De Chernatony and McDonald, 1994). It is also becoming clearer that companies creating strong brands can obtain important competitive advantage over those that do no (Kohli and Thakor, 1997). Whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand (Keller, 2003). According to the American Marketing Association’s definition, brand is a â€Å"name, term, sign, symbol or design, or group of sellers, and to differentiate them from those o f the competition†. Another definition given by Farquhar (Farquhar, 1989) is â€Å"a name, symbol, design or mark that enhances the value of product beyond its functional purposes†. The brand creates a more favorable view of the product, relative to others in the market. If successfully built, a brand will add value for customers, and is the underlying reason for purchase. This can bring profitability to the firm (Laforet, 1996). In this report, two hotel groups were chosen for analysis and comparison with the perspective of branding: Starwood and Marriott, both are the leader in lodging industry. Starwood Hotels & Worldwide, Inc is one of the leading hotel and leisure companies in the world with more than 992 properties in approximately 97 countries and 145,000 employees at its owned and managed properties (Starwood). Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences. Starwood Hotels also owns Starwood Vacation ownership, Inc, one of the premier developers and operators of high quality vacation interval ownership resorts. As one of the largest operators of upper-upscale and luxury hotels, its global portfolio is unmatched. Starwood remains on track to increase its world-wide foot p rint by 20% over the next five years through smart, carefully targeted growth that will expand its presence in the upper upscale and luxury hotel categories, as well as in the vital limited service segment. Exhibit 1 shows all the brands of Starwood, including Luxury full-service hotels, Luxury and upscale full – service hotels, Select-service hotels, extended stay hotels. The company divides its nine brands into four levels: luxury full-service hotels, luxury and upscale full-service, select-service, extended stay. Judging from the room quantity of each brand, the most two popular brands are Sheraton with 392 properties and Westin with 165 properties. The brands with the least sites are St Regis with 19 properties and Element with only 6 properties. It means that there is much less guests knowing St Regis and Elements than the people knowing Sheraton and Westin. Compared with Starwood, Marriott has more than 3150 lodging properties located 69 countries and territories (Marri ott) with 20 brands, including the newest one – Autograph collection, which was announced on 25th January 2010 (hospitalitynet, 2010). Exhibit 2 showed Marriott’s brands, including luxury lodging, full-service lodging, select-service lodging, extended stay lodging and timeshare. Brand has specific purposes, and businesses should invest in it only with specific aims in mind. It is a form of information, and is most valuable where customers have the least specific information, the least ability to obtain information, the least clarity on evaluation criteria, and the least time or inclination to obtain product information (Keller, 2008). Among all the Marriott’s luxury brands, there is only one brand and logo telling people that it is belong to Marriott group. Ritz-Carlton is often thought as an independent company and has no relationship with Marriott. Bulgari is originally a jewelry company and nothing to do with hospitality. It is very creative that the two comp anies became partners and launched a new brand in lodging industry, but it is difficult for people to associate these two brands. And for Edition, it was planned to open the first property in 2010, but so far, the official website (http://www.editionhotels.com) has not launched any new information.

Applied paramedic practice Assignment Example | Topics and Well Written Essays - 500 words

Applied paramedic practice - Assignment Example 2. For my personal development so far, I feel that my skills of taking a patient’s history and performing a physical examination are better than I previously was able to do. Part of this success is due to repetition--doing the same task over and over again. Also, I have improved with the reassessment of vital signs and interventions to see if I have used appropriate treatment of I have need to correct a mistake. 3. My experience of the past weeks has shown that there are some problems that I need to address. I can do so by improve my knowledge and skills in certain areas. I used to struggle with some of the knowledge, but I have been determined to make improvements so that I can achieve all of my objectives for this course. I still have a lot to learn, but I hope that by the end of this course I will be able to identify all of my strengths and weaknesses so that I know what I need to work on. 4. There are some new goals that I want to achieve in the short term. Over the next few weeks, I would like to focus on the pathophysiology principle so that I can improve my assessment skills. This is really important to me because it will help show where I am academically right now. Also, I want to be able to identify ECG and all of the paramedic drugs. These skills will come in handy in the future. 5. The applied paramedic practice topic is a comprehensive approach to everything that we have learned over the last three years. The integration of the areas of the curriculum helps me to assess patients and prescribe them with the right type of treatment. This is not only beneficial from the patient’s point of view, but it also gives me confidence because I understand what I am